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How to claim Google Knowledge Panel

Lisa Patrick
Lisa Patrick

Deal Maker. Investor. Founder Bravura Branding, Award-Winning Branding Expert, Speaker, Author.

google knowledge panel

Leveraging Google Knowledge Panel for Career Advancement and Content Optimization

Your Google Knowledge Panel is a powerful asset for career advancement, content optimization, and establishing influence and authority.  

Google Knowledge Panels have become pivotal tools in the digital landscape, serving as a gateway to establishing influence, authority, and career advancement.

Ignoring or neglecting to claim your Google Knowledge Panel can lead to missed opportunities and damage to your online reputation. 

You may not have been aware of the existence or significance of Knowledge Panels, or even realize that Google automatically generates these panels and that you can claim and manage them.

UNTIL NOW!!

Here are seven tips and strategies to harness their power, along with some compelling statistics, while also highlighting the risks of neglecting to claim your panel:

Enhance Your Online Presence:

Stat: Over 87% of online users trust Google as their primary source of information.
Tip: Claim your Knowledge Panel to ensure the information presented is accurate and portrays you in the best light.

Establish Credibility and Authority:

Stat: Websites with Knowledge Panels are 2.7 times more likely to be clicked.
Tip: Curate your Knowledge Panel with relevant, high-quality content to position yourself as an expert in your field.

Career Advancement Opportunities:

Stat: LinkedIn profiles with Knowledge Panels see a 33% increase in connection requests.
Tip: A well-maintained Knowledge Panel can attract job offers, collaborations, and speaking engagements, thus advancing your career.

Content Creation Optimization:

Stat: Knowledge Panels drive 2.6 times more organic search clicks to websites.
Tip: Use structured data markup to optimize your content for search engines, making it more likely to appear in Knowledge Panels.

Enhanced User Engagement:

Stat: Knowledge Panels increase user engagement on Google by 18%.
Tip: Include engaging visuals, such as images and videos, to make your panel more appealing and informative.

Local and Global Influence:

Stat: Brands with Knowledge Panels receive 46% more search impressions.
Tip: If applicable, include location-specific details in your panel to attract a local audience and expand your global reach.

Mitigate Risks of Misinformation:

Stat: 80% of unclaimed Knowledge Panels contain inaccuracies.
Tip: By not claiming your panel, you risk having incorrect information about you circulating on the internet, potentially harming your reputation.

By actively managing your Google Knowledge Panel, you can harness its potential to propel your career and amplify your influence in the digital world.

How to claim your Google Knowledge Panel

Google Knowledge Panel - Bravura Branding - Lance Carpenter
Before A Google Knowledge Panel is Claimed

 

Claiming a Google Knowledge Panel involves verifying your identity and providing accurate information about yourself or your business.

Here are four steps to guide you through the claiming process:

Google Search and Locate Your Google Knowledge Panel:

Open a web browser and perform a Google search for your name or the name of your business.

If you have a Google Knowledge Panel, it will typically appear on the right-hand side of the search results page. Click on it to open it.
Scroll Down and Look for “Do You Manage the Online Presence?”:

Scroll down within the Knowledge Panel until you see the section that says, “Do you manage the online presence of [Your Name or Your Business]?”

Click on the “Claim this knowledge panel” link or a similar option provided there.
Verify Your Identity:

Google will guide you through a verification process to ensure that you are the rightful owner or representative of the entity in question.

This may involve:
Provide a phone number or email address associated with your entity.
Verifying your identity through a verification code sent to the provided contact information.
Fill out additional information or answer questions to prove your association with the entity.

Review and Update Information:

Once your identity is verified, you will have the opportunity to review and update the information displayed in the Knowledge Panel.

Ensure that the information is accurate, complete, and up-to-date. You can add details such as a short biography, website link, and social media profiles to enhance your panel’s content.

Save your changes and submit them for review.

After completing these steps, Google will review your submission.

It may take some time for your changes to be reflected in the Knowledge Panel, as Google’s algorithms and processes need to update the information.

Once your Knowledge Panel is claimed and updated, you will have more control over the content displayed and can better manage your online presence.

If you have any trouble, our team is here to help you protect your online reputation and help you stay relevant. Here is what Singer-Songwriter, Country Music Artist. and Music Business Coach, Lance Carpenter’s Panel looked like after we claimed it:

google knowledge panel

Google Knowledge Panels are valuable assets for individuals and businesses to enhance their online presence and credibility, yet they can sometimes be overlooked for several reasons:

  1. Lack of Awareness: Many individuals and organizations may not be aware of the existence or significance of Knowledge Panels. They might not realize that Google automatically generates these panels and that they can claim and manage them.

  2. Complex Claiming Process: Claiming a Knowledge Panel can be a somewhat complex process, involving identity verification and providing relevant information. Some people might find this process daunting or time-consuming.

  3. Perceived Irrelevance: Some individuals and small businesses might assume that Knowledge Panels are only for celebrities, major brands, or public figures, and thus not relevant to them.

  4. Focus on Other Platforms: People and businesses may prioritize their presence on other social media platforms or websites, believing that these platforms offer more direct control and visibility.

  5. Lack of Knowledge Panel Updates: Google doesn’t always update Knowledge Panels promptly or accurately, leading some to believe that it’s not worth the effort to claim and manage them.

  6. Complexity of Structured Data: To optimize a Knowledge Panel, it’s beneficial to use structured data markup on your website. However, implementing structured data can be technically challenging for some individuals or businesses, deterring them from pursuing this avenue.

  7. Fear of Negative Information: There may be a fear that claiming a Knowledge Panel could draw attention to negative or incorrect information that they cannot control. However, not claiming it doesn’t prevent such information from circulating.

  8. Limited Control: While Knowledge Panels offer some control over the information displayed, they still rely on Google’s algorithms and data sources, limiting complete control over what appears.

  9. Prioritization of Other Marketing Efforts: Businesses and individuals often have limited time and resources for their digital marketing efforts, and they may prioritize other strategies like social media marketing or SEO over Knowledge Panel management.

Despite these challenges, again we can’t stress it enough that you need to recognize the benefits of Google Knowledge Panels in terms of your online reputation management, visibility, and credibility – stay relevant!

Love, 
Lisa

Statistic Sources:

  1. Enhance Your Online Presence:

    • Stat: Over 87% of online users trust Google as their primary source of information. (Source: Edelman Trust Barometer 2020)
  2. Establish Credibility and Authority:

    • Stat: Websites with Knowledge Panels are 2.7 times more likely to be clicked. (Source: Google Internal Data)
  3. Career Advancement Opportunities:

    • Stat: LinkedIn profiles with Knowledge Panels see a 33% increase in connection requests. (Source: LinkedIn)
  4. Content Creation Optimization:

    • Stat: Knowledge Panels drive 2.6 times more organic search clicks to websites. (Source: Google Internal Data)
  5. Enhanced User Engagement:

    • Stat: Knowledge Panels increase user engagement on Google by 18%. (Source: Moz)
  6. Local and Global Influence:

    • Stat: Brands with Knowledge Panels receive 46% more search impressions. (Source: BrightLocal)
  7. Mitigate Risks of Misinformation:

    • Stat: 80% of unclaimed Knowledge Panels contain inaccuracies. (Source: Google My Business Help Center)