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"This brilliantly simple 32-page guide will assist you to uncover your unique value proposition allowing you to better assist others and ultimately attract more clients."

– Lisa Patrick, Deal Maker, Brand and Business Strategist, Co-Author of  Intelligent Curiosity

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Discover Your Unique Value Proposition and
Leave A
Lasting Impression

Let Go of Your Frustrations
and Create The Impact You Want for the Future.

  • Discover Your Uniqueness: Uncover your distinct strengths, talents, and abilities, and learn how to leverage them to craft your personal brand and articulate your unique value proposition.

  • Navigate the Modern Marketplace: Gain insights into today's fast-paced, ever-evolving marketplace. Lisa provides you with actionable strategies to cut through the noise and be noticed.

  • Be Memorable: The art of creating a captivating presence isn't just about being seen; it's about being unforgettable. "The Distinction Factor" teaches you how to leave an indelible mark that lingers long after you've left the room.

Craft a Consistent and Connected
Unique Value Proposition

Ensure your messaging remains consistent and connected
with your audience.
Articulate your unique value proposition effectively
to avoid inconsistency and disconnection, ultimately fostering a
deep connection with your audience.
How to create your unique value proposition - lisa patrick

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OR

Personal Brands with Distinction

Brands Lisa has helped to discover their unique value proposition
and create distinction. Are You Next?

state of mind maurice benard
MAURICE BENARD

Celebrity, Podcast Producer and Host, Mental Health and Wellness Advocate

For over 30 years, Maurice has been sharing his personal journey with bipolar disorder, depression, and anxiety, in an effort to break down the stigma and raise awareness for mental health. Whether you’re struggling with anxiety, bipolar, or depression, or simply want to cultivate a more positive mindset, the STATE OF MIND PODCAST, hosted by 3 Time Emmy Award-Winning Actor, Maurice Benard is a powerful resource to help you explore and improve your mental health and wellness.

TODD HIRSCH

Economy Story Teller, Public Speaker, Former Chief Economist - ATB Financial

Todd has consistently possessed a clear understanding of his identity and his role in assisting others. However, as Todd ventured into the international market, he recognized the need for guidance in refining his Unique Value Proposition (UVP) to effectively communicate his wealth of experience and expertise.

Meet Todd Hirsch, known as ‘The Modern Economist,’ whose talent lies in demystifying complex economics through storytelling, enabling his audiences to gain a better grasp of the economy and its impact on their lives.

JUSTIN MYERS

Veteran, Gunner's Mate Petty Officer 2nd Class, Surface Warfare Specialist, US NAVY

The unique amalgamation of Veteran Justin Myers’ diverse life encounters has woven together to form the unparalleled substance that positions him as an exceptional and sought-after speaker. With a track record of engaging with more than 225,000 clients spanning 13 countries, including a substantial presence in the Fortune 500 realm, Justin brings a wealth of experience to his speaking engagements.

Among his notable military honors, Justin boasts two Navy and USMC Achievement Medals, the Global War on Terrorism Expeditionary Medal, and two Sea Service Deployment Ribbons. 

Stop Hoping, Start Achieving

A distinct personal brand can offer a wide range of benefits, from career advancement to personal growth and the opportunity to leave a meaningful mark on the world. Don't leave your brand to chance - discover your unique value proposition!

Breakthrough Topics

Discover Your Unique Value Proposition

Each chapter serves as a comprehensive guide to crafting a standout personal brand, providing you with proven strategies to implement along your journey to discovering your unique value proposition.
  • Chapter 1 -INTRODUCTION AND PURPOSE
  • Chapter 2 - SETTING STRONG FOUNDATIONS
  • Chapter 3 - BRAINSTORMING YOUR UNIQUE QUALITIES AND BENEFITS
  • Chapter 4 - GAIN A THIRD-PARTY PERSPECTIVE BEFORE WRITING YOUR UVP
  • Chapter 5 - IDENTIFYING WHAT MATTERS MOST
  • Chapter 6 - WRITING A UVP: CASE STUDIES
  • Chapter 7 - WRITING YOUR UVP
  • Chapter 8 - APPLYING YOUR UNIQUE VALUE PROPOSITION: CASE STUDY 1
  • Chapter 9 - APPLYING YOUR UNIQUE VALUE PROPOSITION: CASE STUDY 2

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Meet Lisa Author

Recently awarded 2023 Global Gurus #18/30 top branding expert, Lisa is highly sought after for her unique ability to quickly determine what your voice and the market message are and then provide the tactical strategy to build and scale. Having worked with founders, Hall of Fame Professional speakers, C-Suite executives, celebrities, and influencers, Lisa attracts high-performing clients from all over the world.

I believe that we have knowledge and skills to help others grow and achieve success through our experiences. We Just need an outside persepctive to help package and monetize.  

WARNING!! I am not for everyone – my ‘get straight to the point – NO BS attitude!’

INSATIABLY CURIOUS AND BOLD ABOUT YOU

LISA PATRICK, FOUNDER

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